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Owning the design of BioMatrix, a biometric-driven financial product that bridges Web2 and Web3. Defined the user experience for both mobile and web apps, enabling global users from 200+ countries to earn AI-generated tokens. Facilitated growth from 2,500 to over 2 million registered users while maintaining a 36% monthly active user (MAU) retention rate.

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Collaborating closely with the Head of XR and stakeholders at T-Mobile, I led a team of 4 in user research, project management, roadmap planning, user-centered design, usability testing, and deployment of a vocational MR training app, which offers effective hands-on experiences for field technicians, leading to a 77% reduction in training time and an 93% decrease in costs.

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Investigated the trust and equity issues related to biases in LLMs, particularly in AI writing tools; contributed to designing and conducting user interviews, analyzed qualitative data into thematic codes, and published a paper.

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Led 6 participatory design sessions with children aged 6-10, delving into their perspectives on AI, security and privacy, misinformation, and XR.

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Redesigned internal tools and payment features to enhance user experience within a B2B catering system that met the customer needs of over 180,000 users from 2,000+ corporate clients, such as Microsoft, Tesla, TikTok.

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Led or co-designed features of 8 projects for the internal management system across web and mobile platforms, created wireframes, prototypes, and user interfaces, and ensured high-quality delivery, resulting in an 80% decrease in service calls, an 83% increase in Meican’s annual GMV to $388 million, and a 91% increase in Meican’s annual revenue to $61 million.

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Led the customization of UI components with a data-driven approach, and updated the cross-platform (Web, iOS, Android) design system.

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Designed the online 3D design tool XCUBE from its initial stages to public release with 16,000+ registered users. Led the design of 20+ features, worked closely with users for interviews, surveys, and A/B testing, created information architecture, user flows, visual design, and delivered high-fidelity mockups in collaboration with engineers in an agile environment.

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Assisted VP-level business and product stakeholders in developing storytelling strategies for 10+ product demos at 5+ top industry conferences.

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Established an enterprise-wide web design system by creating design guidelines, components, patterns, and voice and tunes to ensure cross-product consistency and streamline the UI development process by up to 50%.

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Collaborated closely within a cross-functional team in product management and user interface design of a responsive website and mobile app features for short-term leasing services, and delivered high-quality end-to-end products to engineers in a startup environment, with which users completed 1,500+ short leasing orders.

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Designed a shared IoT workspace in Shanghai CBD enabling users to control lighting, temperature, and sound with interactive panels, catering to various user-centric scenarios like meetings, entertainment, and gatherings.