Introduction
Inspired by Tang Dynasty night markets, we're reviving this culture with a modern mobile app, elevating the night dining experience. Our app offers online reservations, custom menus, and live cooking for a convenient and enjoyable nightlife. By focusing on night consumption and enhancing takeaway experiences, we aim to benefit both merchants and residents. We identified three key categories: mobile retail, service on the go, and immersive experiences.
Research Insights
Then, in order to clarify the need of Shanghai community residents, we conducted an online survey and offline resident interviews. Through research, we found one issue most residents were concerned about: 61.2% were unsatisfied with the night food experience.
Pain Points
Night Diner Research
Persona
Design Focus
Based on our user research, we decided to focus on providing accessible and sharable night markets in communities to connect diners and merchants, and encouraging meaningful interactions between them.
Ideate
How to connect residents and food sellers through the media so that they meet at the night market? Residents want to search for events, make appointments and places, and customize meal plans. Food sellers need to publish events, make a schedule and publish today's menu. We explored more solutions to encourage users’ interaction.
Operations Map
Modular products enhance efficiency and function enhancement, multi-brand business linkage, intelligent interaction to create an immersive ultra-experience flash night market, sustainable garbage collection.
Business Viability
The developed model of “offline store + online platform” provides the catering industry with a new opportunity to truly experience the convenience of enjoying the service without leaving home.
User Scenario
Ordering Screen Design
Ordering App Design
