Meican, founded in January 2011, is a Series E company that provides B2B dining solutions by partnering with restaurants and corporate clients.
However, the internal platform "Meican OPS," created in 2012, struggled with scalability due to rapid growth. This led to compromised usability, as numerous features competed for attention, resulting in low management efficiency.
A redesign of the platform was underway.
The redesign and improved management efficiency led to significant business growth for Meican in 2022, surpassing multiple business benchmarks and resulting in a substantial increase in revenue at the company level.
Within the current old platform, our internal users, operations managers maintain restaurants, customers, and orders. However, outdated features are causing confusion for these users, indirectly leading to poor business performance.
Develop a streamlined and user-friendly interface to mitigate operation errors and enhance consumer convenience to achieve the revenue growth. Implement intuitive features to reduce the learning curve for new users, ensuring efficient and effective use of the tool.
In the iteration of Merchant Settings, simplicity is enhanced by reorganizing the information architecture of old features and integrating new features to meet new user needs.
In this design, I compared different design options of inputting a country code in order to ensure accurate phone number formatting.
I selected OPTION 3 because:
A customized address is required to overlay the default address text to display to customers when the map lacks detail. For instance, Operations Managers need to inform customers that a restaurant is on the 2nd floor of a shopping mall, while the map only indicates it's in the shopping mall.
I selected OPTION 3 because:
I then crafted a polished UI design, emphasizing consistency, aesthetics, and user-friendly interactions. I mostly complied with the current design system and aligned with developers for optimal functionality.
The current data report exports had a basic date picker, but business data indicated that only specific date ranges were selected most frequently. This generic date picker was causing inefficiencies in their work.
Therefore, I made strategic additions to the date picker based on business data provided by data analysts. These additions include three quick selections: Yesterday, Last Week, and Last Month, which are the most frequently used options for exporting data reports.
Given the intricate nature of businesses and the diverse array of stakeholders involved in this B2B product, I recognize the importance of continuously enhancing my understanding of business terminology, operational logic, and the various stakeholders' roles and perspectives. This proactive approach ensured that I could make informed decisions and contribute meaningfully to the product's success within this complex environment.
Tailoring components for specific features can significantly enhance B2B product design. By analyzing business data, it becomes possible to identify frequently performed actions, enabling the creation of custom components that effectively streamline user processes.
New platform only showed merchant information; users had to switch to old platform to edit. Contact information not visible or editable.
Goal: enable editing here.
Old platform's contact information was disorganized, displayed all in parallel. User researcher's insights led to a process map for clearer hierarchy, aiding in prototyping.
I prioritized web prototype for main user flow, and then handled edge cases for a robust experience. Subsequently, I replicated key features on mobile with consistency.
